Monday, 17 February 2014


the london (fashion week) experience.

It's done. After five days of work and a very early morning, Antonio Berardi's autumn winter 2014 show is done. All I can say is there are absolutely no regrets, it was by far probably the most amazing experience I've had. I don't think there are any such words to describe it.

Day 1. 

The studio space they rented was amazing. Big, spacious with these massive windows so all the light came through into the studio. Lots of space, white and white flakey bits falling off the top of the ceiling.  Already it was a breath of fresh air from the tight space I've been stuck in the past few weeks. 

Ran a couple of studio errands, picking up some breakfast and lunch and unpacking of all the garments to hang them up onto the rails. My face when I first feast my eyes upon the collection must have been just popping right out of the sockets. Absolutely stunning and fabrics that were out of this world. I don't think I've seen such beautiful clothes. If I could, I would've grabbed the rails and just wheeled them out of the studio, I wanted every piece. Even though the gowns would drown me completely.


Day 2-4.

I'm just going to pile the next four days together because I can't even remember what I did each day anymore. Time just passed by so quick, I remember getting to the studio each morning thinking what day it was, was it the second day? Or Third?

So each morning was the usual run to Tesco to pick up breakfast, snacks and lots of water for the entire day. And then it's always a run to Pret or Itsu to pick up lunch. The third and forth day's dinners were Vietnamese/Chinese takeaway and leftovers on the last night at the studio. (Shocking what amazing food they feed us! If I was stuck in the depths of hell on my last job, this one was definitely heaven.) Throughout the day, the three of us interns were just helping out with model fittings, dressing, occasional tea and coffee orders and then, the dreaded hand sewing. I was also sent on a little trip to William Gee, starting to discover all these hidden haberdashery stores in London!

I can't quite recall if it was day two or three but one of the days, of course, I decided to dress in a somewhat decent fashion and the weather decides to be horrible to me. It's raining, the odd kind of in between heavy and light rain mixed with some pretty insane winds. I'm talking winds that can sweep you off your feet. Just picture this in your head. I'm strolling along to get to work (a supposedly, nice 25 minute walk in the morning since I'm just a station away) while munching on my salmon rice wrap and here comes this massive wind, about to rip the seaweed right out of my hands. And of course there were little trails of salmon just being blown off the top of my half eaten wrap. It was lovely… really. And as if it wasn't bad enough, I had to get hit in the face with two sharp leaves and another massive wind, like a slap, right in the kisser. Thank you London weather for making my mornings miserable.

Of course knowing my luck, I had to head out quite a few times in the rain to run errands, on the worst possible day with the mad winds and rain. It got to that point where I did not even bother to attempt the umbrella anymore since it was on the verge of being torn apart. And how smart of me to decide not to wear my hooded parka that day. By the time I got back from two runs out to the post office, haberdashery and superdrug, only when I got into the studio did I realise I had the biggest holes at the back of my feet from my sunken in socks and shoes. Literally, they were bleeding so bad the hem of my jeans were stained. Lovely. I didn't even realise how shit and bad it was till I got home and hopped into the shower. They burned like a mother f-.

But yes, back to the studio. Antonio had came over and asked for some extra sequins to be sewn onto a jacket and skirt just so the pattern looked more organic. Fair enough. Though I have to say, I'm probably one of the worst hand sewers ever so I was just looking at the garment like oh this is going to be great, I'm going to ruin a very, very expensive jacket and skirt. I won't lie, I was struggling in the beginning, attempting to but stopping and attempting again to sew on the first sequin. After being asked to do it a number of times though, I suppose I just kind of got used to it and was fine after awhile though if I had the choice to do it again in the future, let's just say it'd be a no.

Most of the time we started at about 9:30. The times we finished depended on the work for that day. I believe it was the third day where we finished quite late at almost midnight because of model fittings (which they then covered my cab right home, dear god, I don't think I've ever taken a cab in London before either and it sure felt great!). The other days I finished off at about 8, 9pm and considering often we had about 2-3 hour breaks throughout the day where we just chilled on the couch flipping through magazines, it was quite good. The working atmosphere in the studio is beyond amazing. Organization. They have spectacular organisation that is out of this world. A small close knit team of just about 20 people working on everything but their organisation is just amazing. Everything is finished in time, there is no rush, no panic, no stress. It is absolutely relaxing, contrary to what I thought it was going to be, at a bigger designer company.

Day 5 - Show Day.

The bloody alarm goes off at 4:30am.

I catch the number 19 bus at 5:30am (after failing miserably by waiting 10 minutes for bus 341 that was on the wrong side of the road).

I get to the location of the show at about 5:50am at Connaught Rooms on Great Queen Street. I don't know if I should be somewhat relieved by the dead ghost town sort of look on the streets or be kind of creeped out but it was literally, not a single soul on the streets in the pitch darkness. It's an amazing location, I believe Vivienne Westwood did one of her shows there one season. The building on the outside may not look as amazing but once you step into the building itself, I'd have to say the interior is quite stunning, especially the area where the show is being set up. The bathrooms are nice, big and filled with the extras like couches and dressing areas which is what I always like to see.

 

I get my pass from the pass table, AAA Access All Areas. Oh yeah, got my hands on it! I knew with that around my neck, I'd be walking around the place like I was amazing. So I walk into the backstage area and see all hair/make up set up and it's already at work. I stand there, somewhat resembling a headless chicken before the others arrive and I start getting to work unpacking, unloading, doing something. 

Of course I had to grab some food off the table as well, just a salmon bagel and lots and lots of fruits. How often do I get to eat that much mango, strawberry, pineapple and grapes that taste that amazing without me having to cut or peel the damn thing, particularly the bloody mangoes!

So then it's moving onto unpacking, arranging all the looks in the dressing area onto the rails with the shoes and look numbers. Since us three had the most complicated looks, we were assigned the area closest to the runway, literally, right behind which works just fine for me! Took a little peak at the runway in between the packing and oh man, the feeling when you walk onto a runway for the first time ever.


I had two look changes for my model, both a trouser and shoe change which is -, we'll just say it's evil in a time crunch. As if that wasn't enough, there was "trouser and shoe change, be fast!!!" written on my board. Ah, a lovely reminder of the amount of stress I'm under. Those boots are evil, they are laced up in the front, zip on the side and laces that tie around on the top. And we all know how the zips like to play out during stressful situations. They are never nice. 

There was that weird, calm before the storm, just chilling around for a good hour before the rush and backstage madness started setting in. Then, the orders came down to start dressing the models into the first looks and that was when madness just erupted. My model was the last to leave hair and make up which meant I had to move at the speed of flash to get her into the clothes. Not good when you're naturally slow at things. Good thing I had an assistant to help out because those shoes, already on the first look, they were acting up. The damn zips!





The first look was a purple jacket, green trousers and a printed top (photo seven). Just in time, I got the look on and the model was called for the line up before walking out. It didn't really help with all the press in there, cameras going off, flashes going off, big photography things in the way but hey ho. The show started at about 9:15, 9:30 I believe and backstage was definitely thrown into the typical fashion show frenzy with people running about, models getting clothes ripped off them and chucked into another look. And there I was thinking, ah look 16 and 37, I'd be fine I've got so many looks in between to get her changed. How wrong I was.

the entire collection can be viewed here

Of course, naturally, the damn boots decided to act up and the zip was not going up or down and I could barely pull the shoes off her. Two more people popped over to help get them off while trying to get the trousers and jacket on her, zipping the boots up, tying the laces… basically, about 5 people working on that one look and then her name was being called while I was still grabbing onto those laces trying to tie them up, it was insane. 

It very well could have been a minute or two for the outfit change but it felt more like 5 seconds in that manic rush. But after that, it was done. Finished. The atmosphere backstage as everyone was squeezing around the TV trying to get a glimpse of the show, while clapping and cheering away at the finale was amazing. First experience at a proper designer fashion show, backstage and it was just so surreal. 


After that it was packing up immediately and freebie grabbing time! So many boxes of Wella hair products were left behind, I was literally going in for the kill. I started off with you know, just a couple of bottles but when I saw the boxes of unopened stuff left behind, I just thought, well I'm going to get them anyway, might as well go big! And next thing i knew, I was filling a huge ass box with a billion hair products. Shampoos, conditioners, hair sprays, gels, tonics, oils, anything I could grab. It's a lifetime supply of hair products for me. Going to be interesting experimenting with all the goodies I grabbed today. 

Then finally, it was time to say goodbye to everyone. Lots of hugs and cheek kisses. I have to admit, it was a little sad and almost reluctant. I had such an amazing time the past five days that it's sad it's ended that quickly. Everyone was like family - it was lovely, welcoming, friendly and people were just talking like we were all for a lack of a better word, family. 

It was such an experience that I don't think I'd ever forget this one. Just in a short five days, I've learnt and seen so much from hand sewing sequins to model dressing, working on an outfit made for Ruth Wilson for the BAFTAs, backstage and how it all goes down. Even being in the same room as Sophia Neophitou (Editor in Chief of TEN magazine and creative directors of Victoria's Secret and Antonio Berardi). Being around her, just listening and seeing how things are run, it's an eye opener definitely. You'd think just chilling around in a studio, doing the odd errands over five days wouldn't be much but you learn so much just by observing. How they talk, how things are done, fittings, what are needed, how people interact. 

On top of that, it just makes it so much more worthwhile and personal when it's such a lovely working environment. It's annoying how I seem to be only using the word 'amazing' to express things but literally, it was amazing. Or even beyond that. No regrets at all, loved every second of it even if it meant me almost dying from a panic attack trying to get everything together but it was simply, amazing.

With that over now, I think I'm still trying to recover and take in all that's happened the past five days. Getting back into the real world I suppose. I'm free again! Next stop, back to Chatham for a week and then it's Milannnnnn! Here I coommmeeeee! 


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cassandra, 20.

final year fashion design student at UCA Rochester, also a travelling nomad that loves fashion, art, music and westies.

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